Social Media Marketing | Blue Riot Labs

Getting the most from Google Analytics: Custom SEO Dashboards and Email Reports

By Brian Rants | Published: June 5, 2012

Google Analytics SEO Monitoring Dashboard

Google Analytics works pretty well out of the box, but with a little bit of work you can turn this Ford Focus into a Porche Boxster. Here are three SEO dashboards I use to understand how our clients sites are performing in Google. Even better, I’ve included the link where you can add these dashboards to YOUR Google Analytics account! SEO Monitoring Dashboard Description: Taken from the fantastic SEOBook.com, this is a powerful 360 view of your organic SEO performance. Link: Click Here This Week vs Last – Dashboard & [...]

Also posted in Marketing Automation, SEO / PPC | Tagged Denver Search Engine Optimization, google analytics for marketing, seo | Leave a comment

Tortoise vs Hare – Why “Steady” Wins the Online Marketing Race in Small Business

By Brian Rants | Published: May 1, 2012

In the famous fable, the steady tortoise wins over the flashy hare with steady, consistent effort. Too often companies approach launching a website as the finish line, when it is in fact the starting line. A website gets you in the race, but then you have to start running! Here’s some tips on how small business owners can get ahead with steady, consistent marketing efforts. Create a Marketing Plan (Quickly) For most small business owners, having a Chief Marketing Officer or dedicated marketing team is the stuff of dreams. That [...]

Also posted in Local Business Marketing, Marketing Automation | Tagged denver email marketing, internet marketing campaign, small business seo, strategic marketing plan | Leave a comment

Shotgun vs Sniper Rifle – Why “Focus” is Key to Online Marketing Success

By Brian Rants | Published: April 25, 2012

“The key to online marketing success is a good blog. Also a Newsletter. And Facebook. I mean Twitter….errrr, or maybe LinkedIn? Ok, it’s Pinterest, I promise! What, what’s this Google+ thing?” The media and the business “experts,” whoever they happen to be, love shiny things. And Silicon Valley is happy to constantly churn out the next “great idea” (with a flimsy if discernible business model) that is certain to “revolutionize online marketing forever!” (Take a breath). Ok, let’s have some straight talk: the only thing that revolutionizes online marketing is [...]

Also posted in Local Business Marketing, Marketing Automation, WordPress Development | Tagged WordPress Web Development | Leave a comment

What’s the Chemical Composition of SEO Success?

By Brian Rants | Published: April 12, 2012

Clients often ask which are the most important factors for ranking well in Google or Bing search results, and how to optimize their site (search engine optimization) to create the best chance for search success. Being “lab rats” ourselves, I was delighted to see SearchEngineLand.com put together a “Periodic Table of SEO Ranking Factors.” There is an art to SEO, but here’s the science: View the full size:

Also posted in Local Business Marketing, Marketing Automation, SEO / PPC, Web Development | Tagged denver seo consulting, denver seo marketing company, search engine optimization | Leave a comment

What 3 Months of SEO Can Achieve

By Brian Rants | Published: February 27, 2012

When times are tight, how should you spend your marketing dollars? Companies are increasingly coming to us to leverage the varied tools of online marketing such as automated marketing and SEO & PPC marketing. We provide weekly reports, but after 3 months I like to prepare an aggregate report showing what we’ve accomplished. While manufacturing isn’t as mature a vertical as something like software sales, what we achieved in three months is pretty darn remarkable, wouldn’t you say?! 2012-02-27 Example Rankings Report

Also posted in Local Business Marketing, Marketing Automation, SEO / PPC | Tagged Denver Social Media Marketing, google adwords, search engine optimization, seo | Leave a comment

New Twitter Brand Pages and How They Can Be Used For Business

By admin | Published: February 14, 2012

Google+ recently released business brand pages and now Twitter is following suit. The new Twitter brand pages off some exciting new development for marketers. These include the ability to embed video, the ability to show off a bigger logo and you can even ‘sticky’ tweets, which means that you can keep the most important and relevant tweets at the top of the news feed even if they’re not the most recent. But how can you use these effectively for business? New Fully Customizable Header The new Twitter brand pages feature [...]

Also posted in Brand Development, Marketing Automation, SEO / PPC | Tagged denver seo, Denver Social Media Marketing, twitter marketing | Leave a comment

7 Top Online Lead Generation Tips for 2012

By admin | Published: February 8, 2012

Your business should already have a solid online lead generation strategy in place. But if you don’t or you feel your lead generation strategy is lacking, you may want to pay attention to the following seven lead generation tips as we head into the New Year. Times are changing leading up to 2012 and the Internet is changing even more so. Use these tips in your own lead generation campaigns and you’ll be well-prepared to take your business into the future. Educate and Inform To help you attract more leads, [...]

Also posted in Marketing Automation, SEO / PPC | Tagged denver marketing automation, denver seo, denver seo consultant, online lead generation | Leave a comment

5 Reasons and Tips for Using Google+ For Business

By admin | Published: February 1, 2012

Google+ has been called the fastest growing social media network around. And recently there have been many changes to the platform. It went from being invitation only to open registration and now business and brand pages have been added. But many business owners are hesitant to jump on the Google+ bandwagon. Facebook and Twitter are enough, these business people might say. Who has time for another social network? I’m going to give you five reasons why you should make time for Google+, along with five tips for optimizing your Google+ [...]

Also posted in SEO / PPC | Tagged denver seo, optimize google+ for business, social marketing | Leave a comment

Are You Using QR Codes In Your Marketing Campaigns?

By admin | Published: January 31, 2012

QR Codes, or Quick Response codes are not a new technology, believe it or not. They have actually been around since the ’90s and were used primarily by companies looking to track inventory. Today, people with smartphones can scan QR codes to access ‘hidden content’ that isn’t otherwise accessible. QR codes are two dimensional barcodes that can be used to take smartphone users to a website, a local search page, or to a video or other multimedia. If you’re not using QR codes in your marketing campaigns, you may want [...]