7. Everyone Loves a Catchy Headline

Sometimes you can really nail that first impression with something simple and memorable. The site above uses the phrase “contagiously creative.” It’s an alliteration so it rolls off the tongue nicely, it speaks to what the company does and even hints at the idea of viral-style marketing that catches on and spreads quickly. That’s a lot to say in two words…

9. It’s Not All About You

One pitfall that’s really easy to fall into, especially when creating a personal freelance website, is talking all about yourself. This is who I am, here’s what I’m good at, me me me, I I I.

A solid way to grab someone’s attention is to start talking about them. Use language that’s personal and helps communicate the idea that you’ll take the time to create a customized solution that’s perfectly tailored for their needs…

Read this excellent article in its entirety, with 8 other great examples of copywriting.