Why page templates are key to executing your website strategy

By Brian Rants | Published: August 3, 2012
WordPress Page Template Example

“A promise is a cloud; fulfillment is rain.” This Arabian proverb gets at the heart of what makes a successful website strategy: execution! Many clients make promises to themselves that they probably can’t keep: Even though I normally update my site about once a month, now I’m going to write a blog article every day Our product descriptions are all out of date, but with this new site I’m going to triple my online inventory My marketing team is already stretched, but now they will have to manage a new [...]

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In Mobile Marketing, Avoid “Shiny Object” Syndrome with a dose of Pragmatism

By Brian Rants | Published: July 26, 2012
blog-mobile-apps-developer

Increasingly our clients recognize that mobile apps can be great for business. Among smartphone users in a recent ClickFox survey: Almost half reported using an app on their smartphone more than 10 times per day (more frequently than they spend grooming or eating) 73% reported using a mobile app in the purchasing process, either to buy or to assist in the decision 78% of those surveyed preferred mobile apps for customer service purposes and 72% would replace some traditional channels with mobile apps for customer service purposes I’m putting the [...]

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Going Digital with a Historic Beverage Industry Publication

By Brian Rants | Published: June 28, 2012
The Beverage Journal

The Beverage Journal is the official trade magazine of the licensed beverage industries in Connecticut and Rhode Island. It has provided brand and price listings, news, and promotions for industry professionals and beverage licensees since 1949. They came to Blue Riot Labs with a nascent digital strategy, seeking to get out ahead of their competitors in delivering value to their community online. Who says print people can’t go digital? See what we came up with…

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“Coming to America” – Hitron turns to BRL to make a splash in America

By Brian Rants | Published: June 22, 2012
Home » Hitron Technologies

Hitron Technologies provides over one million DOCSIS products annually around the world. With a world class manufacturing campus in Suzhou, China and regional offices in Shenzhen (China), Windisch (Switzerland), and Amsterdam (Netherlands), they chose our mile high city for making their entrance into the American audience. Their previous site was a splashy affair better suited for the Asian market; we gave them a clean site that allowed their products to be the center of attention. Check out the before and after screenshots…

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Consistency + Simplicity = “Winning” in Website Design

By Brian Rants | Published: April 17, 2012
Denver Web Design UI Example

As a business owner you might groan when your designer talks about “white space” and “branding consistency” (as this video parodies so well). However, consistency and simplicity are indispensable ingredients to a site that is not only attractive, but effective. Simple User Experience A website is a business tool, a means to achieving ends including lead generation, new product launches, and providing support to end users. Therefore the primary goal is not a “pretty” site, but a “useful” site. Design elements like colors, textures, and fonts should support the business [...]

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6 Top Reasons for Shopping Cart Abandonment And What To Do About It

By admin | Published: February 9, 2012

According to many E-commerce studies, 67% of all shopping carts are abandoned before the transaction is completed. But what are the reasons for this behavior? What causes someone to fill up their shopping cart on your site only to skip out after a few minutes? The following reasons should give you some insight that will help you increase your conversion rates, especially when you put into practice various methods for stopping shopping cart abandonment from occurring in the first place. Not Ready Your customers may not be ready to commit. [...]

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Mobile Apps Can Be Great For Business

By admin | Published: February 7, 2012

With smartphone and tablet use steadily increasing and with reports that the mobile device is set to overtake desktops for control of the internet by 2016, mobile apps are higher in demand than ever. If your business has yet to implement a mobile app, you’re not alone. Many businesses haven’t and some have no need for mobile apps at all. For those businesses, a mobile website may be all that is needed to reach the smartphone and mobile device using audience. But if you are considering mobile apps for your [...]

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Modern Manufacturing Miracle – RLE is live!

By Brian Rants | Published: January 18, 2012
Leak Detector - RLE Technologies - Water Leak Detection Equipment

Ok, so maybe “miracle” is overstating it, but what else do you call what we achieved for RLE Technologies website? Designed a site that tied together products, applications and resources for an intuitive and informative user experience Google Adwords Pay-Per-Click: Cost Per Click down 23% while simultaneously raising Click Through Rate 1900% (nope, not a typo) Content management system that allows them to efficiently maintain their sizable product catalog and resources database 31 keywords in the top 30 of Google and rising Creating custom post types specific for their needs, along [...]

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5 Tips for More Effective Mobile Web Design

By admin | Published: January 18, 2012
Smartphone Website Development

According to Google, 79% of all U.S. consumers are using their smartphones prior to making a purchasing decision. With screens on the average phone getting larger and processing speed getting faster, people are using their phones more and more to check site locations and to read online reviews before they decide to buy from you. Smartphone users want mobile web pages that are easy to view, easy to navigate and that let them find what they are looking for quickly and easily. To help your customers find you and to [...]

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Web Design: How Colors Impact Human Behavior

By admin | Published: November 29, 2011
colors and web design

Did you know that certain colors can affect human behavior? Ever wonder why McDonald’s and Burger King use red and yellow prominently in their advertisements and restaurants? Red has been shown to induce hunger and yellow makes people more susceptible to buy a product. Pretty interesting, right? Well, you can see how this information would be immensely important for web designers to learn and study. Of course, this science isn’t accepted by everyone. There are many skeptics out there. But if you start looking at professional websites from around the [...]

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