Mobile Apps Can Be Great For Business

By admin | Published: February 7, 2012

With smartphone and tablet use steadily increasing and with reports that the mobile device is set to overtake desktops for control of the internet by 2016, mobile apps are higher in demand than ever. If your business has yet to implement a mobile app, you’re not alone. Many businesses haven’t and some have no need for mobile apps at all. For those businesses, a mobile website may be all that is needed to reach the smartphone and mobile device using audience. But if you are considering mobile apps for your [...]

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5 Reasons and Tips for Using Google+ For Business

By admin | Published: February 1, 2012
Optimize google +1

Google+ has been called the fastest growing social media network around. And recently there have been many changes to the platform. It went from being invitation only to open registration and now business and brand pages have been added. But many business owners are hesitant to jump on the Google+ bandwagon. Facebook and Twitter are enough, these business people might say. Who has time for another social network? I’m going to give you five reasons why you should make time for Google+, along with five tips for optimizing your Google+ [...]

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Are You Using QR Codes In Your Marketing Campaigns?

By admin | Published: January 31, 2012
QR Code Marketing

QR Codes, or Quick Response codes are not a new technology, believe it or not. They have actually been around since the ’90s and were used primarily by companies looking to track inventory. Today, people with smartphones can scan QR codes to access ‘hidden content’ that isn’t otherwise accessible. QR codes are two dimensional barcodes that can be used to take smartphone users to a website, a local search page, or to a video or other multimedia. If you’re not using QR codes in your marketing campaigns, you may want [...]

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Pay-Per-Oops – Top PPC Marketing Mistakes To Avoid

By admin | Published: January 26, 2012

Pay-Per-Click or PPC marketing like Google Adwords can be incredibly effective, if you know what you’re doing. If you take one wrong step, you can quickly lose everything. Not only that, but there is tons of competition out there. Just because you think you have a winning PPC campaign doesn’t mean that it’ll get seen amongst all the other ads that grace search engine results. How do you make your ads stand apart? You can start by refraining from committing these top PPC mistakes. The Wrong Landing Page Even if [...]

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5 Reasons Mobile Web Is Changing SEO

By admin | Published: January 25, 2012

Even though mobile web technology is still fairly new, it is growing at an alarming rate. With more people using smartphones and other mobile devices, search engine optimization seems to going through a sort of transformation. Just look at these staggering numbers released earlier this year by Microsoft. Out of the world’s 4 billion mobile phones in use, 1.08 billion are smartphones Smartphones comprise 27% of all mobile phone use 3 billion mobile phones are SMS enabled 86% of mobile web users are watching TV while using a mobile phone [...]

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How to Get More Positive Reviews and Comments

By admin | Published: January 24, 2012
get more positive reviews

As a business owner, you should be encouraging your customers to leave reviews and comments. While nobody likes bad reviews and biting comments, positive ones can actually encourage more business. A higher percentage of people are now checking reviews and comments prior to making a purchase. By encouraging more reviews and comments, you will build a good reputation and you will begin to make a name for yourself as a business that goes above and beyond. Of course, you will need to actually go above and beyond so that you [...]

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Stay Away from These Social Marketing Mistakes Going Into 2012

By admin | Published: January 19, 2012
2012 Social Media Marketing Tips

Digitas recently released a report that states that social media will have a significant role in the 2012 presidential elections and that 82% of US adults use social media. While the thought that people behind their computers may impact who runs the country may sound shocking, it’s not all that surprising. Social media is taking off, not only in politics but in business also.  With recent estimates showing that social media impacts the buying decisions of at least 73% of smartphone and mobile device users, you can bet that your [...]

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Modern Manufacturing Miracle – RLE is live!

By Brian Rants | Published: January 18, 2012
Leak Detector - RLE Technologies - Water Leak Detection Equipment

Ok, so maybe “miracle” is overstating it, but what else do you call what we achieved for RLE Technologies website? Designed a site that tied together products, applications and resources for an intuitive and informative user experience Google Adwords Pay-Per-Click: Cost Per Click down 23% while simultaneously raising Click Through Rate 1900% (nope, not a typo) Content management system that allows them to efficiently maintain their sizable product catalog and resources database 31 keywords in the top 30 of Google and rising Creating custom post types specific for their needs, along [...]

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5 Tips for More Effective Mobile Web Design

By admin | Published: January 18, 2012
Smartphone Website Development

According to Google, 79% of all U.S. consumers are using their smartphones prior to making a purchasing decision. With screens on the average phone getting larger and processing speed getting faster, people are using their phones more and more to check site locations and to read online reviews before they decide to buy from you. Smartphone users want mobile web pages that are easy to view, easy to navigate and that let them find what they are looking for quickly and easily. To help your customers find you and to [...]

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7 Top Marketing Tips From the Experts

By admin | Published: January 17, 2012
Denver Search Marketing

The online marketing landscape is constantly changing and what worked a few months ago might not work today. For that reason, it is important to constantly keep up-to-date on the latest findings and advancements from the online marketing experts. These seven tips have been compiled from various sources around the web, from webinars, seminars, newsletters and news articles and I hope they help you take your online marketing efforts to the next level. Ask Questions: Don’t just post messages promoting your brand. Instead, ask questions of your audience and engage [...]

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