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“The key to online marketing success is a good blog. Also a Newsletter. And Facebook. I mean Twitter….errrr, or maybe LinkedIn? Ok, it’s Pinterest, I promise! What, what’s this Google+ thing?” The media and the business “experts,” whoever they happen to be, love shiny things. And Silicon Valley is happy to constantly churn out the next “great idea” (with a flimsy if discernible business model) that is certain to “revolutionize online marketing forever!” (Take a breath). Ok, let’s have some straight talk: the only thing that revolutionizes online marketing is [...]
Tortoise vs Hare – Why “Steady” Wins the Online Marketing Race in Small Business
In the famous fable, the steady tortoise wins over the flashy hare with steady, consistent effort. Too often companies approach launching a website as the finish line, when it is in fact the starting line. A website gets you in the race, but then you have to start running! Here’s some tips on how small business owners can get ahead with steady, consistent marketing efforts. Create a Marketing Plan (Quickly) For most small business owners, having a Chief Marketing Officer or dedicated marketing team is the stuff of dreams. That [...]