Client LoginEvery day it seems the Internet changes in some way. Google algorithm updates, social media updates, the way we share information, it’s all transforming before our very eyes. But even though the Internet keeps changing, many SMBs are keeping to the same old online marketing techniques. If your business doesn’t change with the times, you’re only going to be left behind. Let’s look at five ways the online business world is changing forever and how you can alter your approach to go with the flow. 1. Let’s Get Personal The [...]
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New Twitter Brand Pages and How They Can Be Used For Business
Google+ recently released business brand pages and now Twitter is following suit. The new Twitter brand pages off some exciting new development for marketers. These include the ability to embed video, the ability to show off a bigger logo and you can even ‘sticky’ tweets, which means that you can keep the most important and relevant tweets at the top of the news feed even if they’re not the most recent. But how can you use these effectively for business? New Fully Customizable Header The new Twitter brand pages feature [...]
6 Top Reasons for Shopping Cart Abandonment And What To Do About It
According to many E-commerce studies, 67% of all shopping carts are abandoned before the transaction is completed. But what are the reasons for this behavior? What causes someone to fill up their shopping cart on your site only to skip out after a few minutes? The following reasons should give you some insight that will help you increase your conversion rates, especially when you put into practice various methods for stopping shopping cart abandonment from occurring in the first place. Not Ready Your customers may not be ready to commit. [...]
7 Top Online Lead Generation Tips for 2012
Your business should already have a solid online lead generation strategy in place. But if you don’t or you feel your lead generation strategy is lacking, you may want to pay attention to the following seven lead generation tips as we head into the New Year. Times are changing leading up to 2012 and the Internet is changing even more so. Use these tips in your own lead generation campaigns and you’ll be well-prepared to take your business into the future. Educate and Inform To help you attract more leads, [...]
Mobile Apps Can Be Great For Business
With smartphone and tablet use steadily increasing and with reports that the mobile device is set to overtake desktops for control of the internet by 2016, mobile apps are higher in demand than ever. If your business has yet to implement a mobile app, you’re not alone. Many businesses haven’t and some have no need for mobile apps at all. For those businesses, a mobile website may be all that is needed to reach the smartphone and mobile device using audience. But if you are considering mobile apps for your [...]
5 Reasons and Tips for Using Google+ For Business
Google+ has been called the fastest growing social media network around. And recently there have been many changes to the platform. It went from being invitation only to open registration and now business and brand pages have been added. But many business owners are hesitant to jump on the Google+ bandwagon. Facebook and Twitter are enough, these business people might say. Who has time for another social network? I’m going to give you five reasons why you should make time for Google+, along with five tips for optimizing your Google+ [...]
Are You Using QR Codes In Your Marketing Campaigns?
QR Codes, or Quick Response codes are not a new technology, believe it or not. They have actually been around since the ’90s and were used primarily by companies looking to track inventory. Today, people with smartphones can scan QR codes to access ‘hidden content’ that isn’t otherwise accessible. QR codes are two dimensional barcodes that can be used to take smartphone users to a website, a local search page, or to a video or other multimedia. If you’re not using QR codes in your marketing campaigns, you may want [...]
Pay-Per-Oops – Top PPC Marketing Mistakes To Avoid
Pay-Per-Click or PPC marketing like Google Adwords can be incredibly effective, if you know what you’re doing. If you take one wrong step, you can quickly lose everything. Not only that, but there is tons of competition out there. Just because you think you have a winning PPC campaign doesn’t mean that it’ll get seen amongst all the other ads that grace search engine results. How do you make your ads stand apart? You can start by refraining from committing these top PPC mistakes. The Wrong Landing Page Even if [...]
5 Reasons Mobile Web Is Changing SEO
Even though mobile web technology is still fairly new, it is growing at an alarming rate. With more people using smartphones and other mobile devices, search engine optimization seems to going through a sort of transformation. Just look at these staggering numbers released earlier this year by Microsoft. Out of the world’s 4 billion mobile phones in use, 1.08 billion are smartphones Smartphones comprise 27% of all mobile phone use 3 billion mobile phones are SMS enabled 86% of mobile web users are watching TV while using a mobile phone [...]
Top Reasons Why Content Marketing Should Be The Pillar Of Your SEO Campaigns
If you want to know how to optimize your website for the search engines, who better to ask than the experts? And when it comes to search engines, I don’t think anyone would argue the fact that Google is definitely on top. You may have heard that content is king, but Google and the other engines aren’t playing around anymore. Not only is content king, it’s pretty much EVERYTHING right now when it comes to SEO. If you want to reach the top of the SERPS, consider the following points [...]