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In Mobile Marketing, Avoid “Shiny Object” Syndrome with a dose of Pragmatism
Increasingly our clients recognize that mobile apps can be great for business. Among smartphone users in a recent ClickFox survey: Almost half reported using an app on their smartphone more than 10 times per day (more frequently than they spend grooming or eating) 73% reported using a mobile app in the purchasing process, either to buy or to assist in the decision 78% of those surveyed preferred mobile apps for customer service purposes and 72% would replace some traditional channels with mobile apps for customer service purposes I’m putting the [...]