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If the last time you looked at Google Analytics was around the last time you cleaned out your basement, it’s time to meet this powerful (and free) tool all over again. What’s New? Google has done quite a lot to the old version of Analytics. The interface has been completely redesigned and is now faster than ever. There are also multiple dashboards that allow you to create a custom dashboard for each department. You can track Event Goals and you can even configure two-minutes of play time on a video [...]
Shotgun vs Sniper Rifle – Why “Focus” is Key to Online Marketing Success
“The key to online marketing success is a good blog. Also a Newsletter. And Facebook. I mean Twitter….errrr, or maybe LinkedIn? Ok, it’s Pinterest, I promise! What, what’s this Google+ thing?” The media and the business “experts,” whoever they happen to be, love shiny things. And Silicon Valley is happy to constantly churn out the next “great idea” (with a flimsy if discernible business model) that is certain to “revolutionize online marketing forever!” (Take a breath). Ok, let’s have some straight talk: the only thing that revolutionizes online marketing is [...]