We live in exciting times where anyone can become a business owner, anyone can develop a product or service and anyone can sell those products and services thanks to Al Gore and his new fangled Internet. And, because of the open-source movement, anyone with a computer can create a website using templates or Photoshop, Dreamweaver and a dozen other platforms. But this is 2011 and business today is more cut-throat than ever. Those templates and DIY web design jobs just won’t cut it. In fact, here are five reasons why your business/product or service needs custom web design services if you hope to keep up with the big boys.
1. Do You Have The Skill?
Let’s face it, you can use Photoshop to create any site design conceivable, but if you’re not an artist, you’re not going to do very well. A professional website requires top-notch design work. But it also requires top-notch copywriting, coding and many other elements in order to be considered perfect.
If you want a website that looks, acts and does as it should, you likely need the help of web design experts. Just because you can design websites using many of today’s online tools, doesn’t mean that you’ll be good at it, or that you’ll produce quality work.
2. Do You Have the Time?
Even with all the free web design platforms and services out there, building a website takes a lot of time and effort. That’s time and effort that you are taking away from running your business. All business owners should learn to leave the professional web design services to the professionals. When you hire the right service, you have expert designers, writers, coders, marketers and everyone in between, all working for you and your business. That leaves your schedule open to run and organize yourbusiness, and to count your money of course.
3. Templates Are One-Size-Fits-All
Creating a business website is not unlike dressing up for a formal dinner party that is filled with people you’re trying to impress. Your suit/dress must be unique and it must fit you just right. After all, you’re going to be judged on how you look, how you act, what you say and how you say it.
Now imagine if you went to a dinner party with a one-size-fits all suit or dress. And imagine if you prepared for that dinner party with canned speeches that everyone’s already heard before. Trust me, it’s far better to be unique and to ‘dress to impress’ than to use templates that everyone else is using. In business, it’s all about first impressions. What first impression do you want to make?
A template is going to be loaded with graphics, copy and code that are used by dozens if not thousands of other businesses. A customized web design service offers the top-notch graphics, copy and code, but you also get custom web applications to go with your site. These apps include things like shopping carts, payment systems, and anything else your site needs to provide a functional and useful web browsing experience for your visitors, prospects and customers. A template or a DIY site won’t be as useful or as valuable as one that’s tailor made to fit your exact needs.
5. Worth the Investment
Sure, many templates and DIY web design platforms are free. But templates and halfway decent websites aren’t going to win you any favors in the business world. Not only will your website fail to impress anyone, but nobody will be able to find it.
A custom-built website created by a professional web design company is optimized for the search engines so that your target market is always within easy reach. And because most people are using their computers and smart phones to search for products and services these days, you’ll definitely want your website be optimized for the search engines. A template and a DIY website just won’t have the ‘search engine juice’ necessary to reach out to your audience.
And the best part is that the investment for custom web design services is only a one-time thing. There are no monthly fees, thanks to WordPress and other content management systems (CMS). Take our clients, for example. They pay for our custom web design services one time, they manage everything through WordPress and they’re then able to reap the benefits for years.
These five reasons should convince you that custom web design services are worth the investment. Sure, anyone can make a website these days. But if you want your website to be the best and you want your business/product or service to go viral, you need to hire the best. Sure, I’m biased, but I recommend Blue Riot Labs. With expert designers, writers, coders, marketers and everything else web marketing related, you can’t afford to go anywhere else.
So if you’re currently using templates and DIY platforms for your business web design needs, you may be holding your success at bay. Unleash your potential and let Blue Riot Labs unleash your business/product or service on the masses. Give us a chance to show you personally why custom web design services are the way to go if you want to get ahead.