Monthly Archives: August 2011

5 APIs You Should Know About

When you have a website, the goal is to get human visitors to interact with it, right? But sometimes you may want a machine to interact with your site. This is where Application Programming Interfaces or APIs come in. APIs allow programmers to write applications and widgets for services like Salesforce, Facebook, YouTube, Twitter and more. And these aren’t just feeds. Oh no, with APIs, you get web-based access to data and actual functions from the sites in question. But with so many APIs to choose from, it can be [...]

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Location-Based | Mobile Search Marketing

local business marketing

The goal of any search marketing campaign is to be where your target audience tends to be. Your potential clients conduct a search, and your organization’s listing appears in the first few search results. But what if we told you that there was now a way to find out exactly where you customers are on any given day, at any moment, at any time? That’s exactly what you get with local business marketing, a growing trend that is ‘this close’ to going mainstream. Location Based SearchMarketing – The Single Greatest [...]

Posted in Local Business Marketing, Marketing Automation, SEO / PPC, Social Media Marketing, Uncategorized | Tagged , , , | Leave a comment

How to SEO eCommerce Product Pages

seo ecommerce products

You’ve worked hard to get your product pages exactly right, but are they truly optimized for the search engines? Most e-commerce webmasters simply recycle the manufacturer’s recommended product images, descriptions, ratings, reviews, and anything else that helps customers make their buying decisions. But this results in nothing more than duplicate content. Not only that, but you really haven’t given anyone a reason to link to your product pages. If customers can get the same information by visiting 10, 20 or 100 other sites, then you are not creating the unique [...]

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WordPress Reaches 50 Million Users!

Screen shot 2011-08-03 at 12.00.19 PM

It was recently reported that Facebook reached 750 million users this month, but that’s not the only milestone that was reached. WordPress, the content management system that I’ve been hailing as the best thing since broadband Internet, recently reached 50 million blogs. And we’re very proud to be part of that statistic. It’s easy to see why WordPress is so popular. Even Matt Mullenweg, the founder of WordPress and parent company Automattic, said in a recent interview with Memeburn, “I think the reason WordPress has been successful…is because people have [...]

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How to Get the Most Out of Your Web Designer

hiring a web designer

You’ve contacted a web designer and you’re wondering how to be the best client possible. The good news is that being a good client is not difficult to do, but it does take some doing. You cannot just sit passively by while the designer works on your website and hope that everything’s going to come out gravy. Instead, you must be active and you must participate in the web design process every step of the way.     The Initial Instructions The worst thing you can do as a web [...]

Posted in Brand Development, Design / User Experience, Ecommerce | Tagged , , | Leave a comment