Client LoginSocial media may be the buzziest of all buzz phrases in marketing over the last 24 months, but the idea of diving headlong into the social media pool can inspire fear. Why? The vastness of social media, seemingly endlessness variety of tools and channels, 24×7 rapid-fire pace of communication…and the fact that everyone, yes everyone, has a microphone make it intimidating. If you’re considering exploring social media as a way to grow your company’s presence, we suggest the exploring the following items as a way to start swimming in the [...]
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Avoiding Shopping Cart Abandonment-Tune In, Turn On, Check Out
I am a self-admitted bicycle gear-a-holic, and while I would prefer to purchase all things cycling related from a trusted local retailer, I find myself ordering online now more than ever. Face it, why bother driving to a retail location when you can hop on a website to browse and compare a multitude of products that you would not necessarily have access to through a local retailer. The ability to compare features, benefits and prices from the comfort of your laptop can be a blessing. However, it can also be [...]