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Are You Sending Mixed Message? 8 Tips for a Better Email Campaign…
It has happened to all of us, right? We’ve opened an email and wondered, “What the heck was this company thinking? I just don’t get why they’d waste my time.” That type of email experience is a real turn-off for recipients and leads to disinterest in future emails and higher unsubscribe rates. Let’s be honest – it’s also potentially embarrassing for your brand image and loyalty. You only have, quite literally, seconds to convey your email message so you’d better be really certain your audience understands your value proposition quickly [...]