Social media remains a hot topic and one that many Blue Riot Lab prospects and customers explore to build brand awareness, and ultimately, to drive qualified traffic to their website. There is no doubt that social media is awesome because it enables people to have one-to-one, personalized conversations with strangers and to communicate with prospects, clients and peers on an intimate level. However the very premise of social media – giving everyone a microphone – can create what we like to call, “virtual cat fights.” What happens when you come [...]
Monthly Archives: June 2010
How Is the Soap Network Relevant to Web Design?
Who knew the Soap Network could possibly provide important kernels of information? As I sat on the couch on a lazy (and I mean lazy) Saturday morning, aimlessly flipping channels, I landed on a relatively new, old-school episode of Beverly Hills 90201. Always a sucker for bad drama, I settled in for the long haul. The crisis du jour is whether or not Donna Martin should embrace this trendy new thing called the Internet and build a website for her retail clothing store. As an online marketer, I was endlessly [...]








When Good Design Goes Bad
Have you ever seen a website that looked so awful, so repulsive that you had to look away? It’s a hot mess of colors, competing designs, maybe even some flashing screens or (gasp) spinning logos. Chances are, this website didn’t start this way so don’t blame the site or even the developer. If the website could talk, it’d probably share a really sad story of too many people controlling the design, unclear objectives, changing messaging, etc. We won’t let let this type of design tragedy happen to your next website! [...]